Consumer brand success is my calling and my calling card.
À la carte or soup to nuts, I’m a proven partner in leading concepts to the light. In 20+ years of merging product development with consumer strategy, I’ve delivered over $1 billion in consumer revenue.
How, you ask? I build, bolster, and breathe life into technology and lifestyle brands through product innovation, strategic manufacturing, market access, and an eye/mind/knack for optimizing every moving part – including your team.
My passion for consumer products is in my DNA, but my expertise is hard earned: Years back, I set out to secure a spot at the intersection of product development and consumer behavior. My schooling includes a degree in Industrial Design from Art Center College in Pasadena, California and years on the front lines of the likes of Belkin, Targus, Samsung, Red Bull, Apple, Best Buy, Target, and Amazon.
Let’s infuse your next endeavor with synchronicity and expertise that benefit everyone in the mix – customers, collaborators, and you.
GAME CHANGING PROJECTS
I’ve teamed with Belkin, Lego, Orla Kiely, HandsFree Health, IC Realtech, and many more.
Fun, game-changing projects that became financial windfalls!
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THE COMPANIES THAT LEANED ON ME FOR RESULTS – ALL IN ONE PLACE
Bauhaus vs. Business As Usual: The Case Against Job Titles
No one needs to hear about Bauhaus. For years I believed it, relegating the 20 th century German art movement to tiny footnotes in presentations. Despite Bauhaus’s impact on my coaching ethos and success, I told myself, business clients – especially the entrepreneurs- couldn’t be bothered. They had bigger fish (funding, market conditions, sales funnels) […]
The Startup Killer No One Is Talking About
Startups move quickly. Before disrupting an industry, there’s the matter of getting off the ground. In the race to market, an increasing number of startups are turning to a perceived means of expediting timelines: Capital Investor Employees, or CIEs. Haven’t heard of CIEs? You probably recognize them, even if not by name. A CIE […]
Merging Millennials and Baby Boomers to Boost Bottom Lines
Healthcare Executives Should Watch More HBO. A young woman immersed in technology. The low-tech aunt who leans on her for basic digital skills. Early episodes of HBO’s drama Years & Years reinforce a widespread assumption in healthcare, if not America as a whole: That the two largest market segments, Baby Boomers and Millennials, are very […]
When consumer products delight, selling comes easy – if you’ve cracked the retail labyrinth. Still, no amount of shelf space or sassy subject lines can move product that people don’t want, or override costly development missteps.
Markets are shifting. Opportunities abound.
Let’s get started
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