dominic sharlette
Consumer brand success is my calling and my calling card.
À la carte or soup to nuts, I’m a proven partner in leading concepts to the light. In 20+ years of merging product development with consumer strategy, I’ve delivered over $1 billion in consumer revenue.
How, you ask? I build, bolster, and breathe life into technology and lifestyle brands through product innovation, strategic manufacturing, market access, and an eye/mind/knack for optimizing every moving part – including your team.
My passion for consumer products is in my DNA, but my expertise is hard earned: Years back, I set out to secure a spot at the intersection of product development and consumer behavior. My schooling includes a degree in Industrial Design from Art Center College in Pasadena, California and years on the front lines of the likes of Belkin, Targus, Samsung, Red Bull, Apple, Best Buy, Target, and Amazon.
Let’s infuse your next endeavor with synchronicity and expertise that benefit everyone in the mix – customers, collaborators, and you.
GAME CHANGING PROJECTS
I’ve teamed with Belkin, Lego, Orla Kiely, HandsFree Health, IC Realtech, and many more.
Fun, game-changing projects that became financial windfalls!
Move over image for more information.
iPhone, iPad and iPod buildable Lego cases. Worldwide multi-marketing strategy to adult and juvenile segments, which generate sales of $30 Million in existing and new mass channels.
The HIPAA Compliant Voice Enabled Health And Wellness Platform. Launched HFH into the consumer electronics industry and expanded the consumer electronic health and wellness markets for retailers and e-commerce.
iPhone and iPad fashion/lifestyle cases. Set new consumer electronics marketing standards, launched at Target, and generated sales of $25 Million in global mass markets.
Set new co-molded manufacturing standards, launched at Apple, generating worldwide $45 Million in sales.
Launched Belkin into Apple retailers and generating worldwide annual sales of $10 Million in global consumer electronics markets.
Set new design and manufacturing standards, making Belkin a leader in laptop accessories. Launched at John Lewis, generating worldwide annual sales of $15 Million.
Smart Home Monitoring Camera Brought 360 immersive video technology to smart home security cameras that eliminated all blind spots in the home.
Baby Monitoring Camera Brought live streaming virtual reality systems to mainstream audiences in global consumer electronics.
high level
My birds-eye view is my specialty, but I like to drill down, too.
In 2014 and 2017, respectively, I founded xzb.it and its subsidiary, ed.it, headquartered in
Philadelphia with offices in Los Angeles and New York.
Xzb.it imagines and engineers consumer mobile electronic accessories for tech aficionados and style-conscious connoisseurs.
Ed.it speaks to the people behind the products, offering critical investment protection support as one of the most innovative firms in the consumer tech product space.
testimonials
Dominic has an excellent track record of creating and implementing product vision,
business, sales and marketing strategies, and logistic operations for strategic retail
and branded partnerships placement.
Dominic is one of those rare individuals that possess all of the qualities necessary for
outstanding management (balancing design innovations with business sensibilities)
that yields profitable bottom line results for both the brand and the customers.
THE COMPANIES THAT LEANED ON ME FOR RESULTS – ALL IN ONE PLACE
NEWSROOM
Bauhaus vs. Business As Usual: The Case Against Job Titles
No one needs to hear about Bauhaus. For years I believed it, relegating the 20 th century German art movement to tiny footnotes in presentations. Despite Bauhaus’s impact on my coaching ethos and success, I told myself, business clients – especially the entrepreneurs- couldn’t be bothered. They had bigger fish (funding, market conditions, sales funnels) […]
The Startup Killer No One Is Talking About
Startups move quickly. Before disrupting an industry, there’s the matter of getting off the ground. In the race to market, an increasing number of startups are turning to a perceived means of expediting timelines: Capital Investor Employees, or CIEs. Haven’t heard of CIEs? You probably recognize them, even if not by name. A CIE […]
Merging Millennials and Baby Boomers to Boost Bottom Lines
Healthcare Executives Should Watch More HBO. A young woman immersed in technology. The low-tech aunt who leans on her for basic digital skills. Early episodes of HBO’s drama Years & Years reinforce a widespread assumption in healthcare, if not America as a whole: That the two largest market segments, Baby Boomers and Millennials, are very […]
LETS CONNECT
When consumer products delight, selling comes easy – if you’ve cracked the retail labyrinth. Still, no amount of shelf space or sassy subject lines can move product that people don’t want, or override costly development missteps.
Markets are shifting. Opportunities abound.
Let’s get started
© Dominic Sharlette consumer product strategies, a division of xzb.it corp. all rights reserved.