Tech’s Many Faces – And the One Thing They All Say
By Dominic Sharlette, Chief Marketing Officer, HandsFree Health
Technology is a loaded term. As both a concept and a function, it means dramatically different things to different people.
At HandsFree Health, we know this. We’ve had roundtable discussions about this very topic! Yet we were still surprised by the pronounced differences between three banner tech events we attended earlier this month: TechDay New York, Microsoft Build, and Philly Tech Week.
Like New York City itself, TechDay New York defies easy description, though celebration of independence comes closest in my book. By and large, startups and solutions on display at TechDay New York were designed to grow and fuel passion-driven, profit-bearing undertakings. And while largely entrepreneur-focused, TechDay New York was brimming with affirmation for individuals, too, offering them tools to optimize and sustain their unique fingerprints.
Microsoft Build was more akin to traditional notions of tech collaboration. Microsoft Corporate Vice President Steven Guggenheimer gave HandsFree Health a shout-out for sharing development insights at the Seattle-based event. Our discussion of bots, AI, and cloud applications attests to the crowd at MS Build: Developers eager to harness emerging technologies and bring the next big thing to the consumer market.
Then there was a Philly Tech Week, where civic-minded efforts were the name of the game. A few years ago, big-picture betterment (of workforces, society, systems) was largely absent from discourse at tech affairs. Flash forward to 2019. Much of the technology we saw in the City of Brotherly Love had a societal improvement bent to it, designed to deter urban flight, build better infrastructure, continue resource sharing trends, and more.
It was inherently fascinating, these different takes on technology, but as the team behind a wellness-oriented breakthrough product, it thrilled us. Here’s why: Our product, WellBe, addresses a near-endless array of pain points, audiences, and uses. So many, in fact, that our “elevator speech” took us awhile to land. What had begun as a device to help seniors and their caregivers kept revealing more and more applications, across scenarios and demographics. We eventually settled into this multi-faceted reality. That’s when we realized: What makes WellBe hard to categorize is what makes WellBe so valuable.
It’s also why we were as comfortable in New York City (where we found ourselves in conversations about prolonged independent living) as we were in Seattle (where we talked “shop”) as we were in Philadelphia (a market smitten with WellBe’s capacity for improving quality of life). And while they were three distinct experiences, we could count on one constant: Every person we talked to, from C suite to just swinging by, related WellBe back to their own life, opening up about how WellBe could help someone they love.